Global Shows & Events Branding I led the complete branding and design direction for a series of major international shows and events, creating visual identities and experiences from the ground up.
My work spanned concept development, design execution, and art direction across diverse global platforms — including Asia’s biggest travel show SATTE 2024 & 2025, SITF South Korea, Lilly AI Event in New York, and Georgia National Day 2025. Each project reflected a unique cultural and thematic essence, unified by a consistent focus on creativity, storytelling, and visual impact.